The Idol Maker
The Idol auditions for season 11 came through Portland this past weekend and I found myself out at the Rose Garden surrounded by 7000-odd hopefuls and their supporters at 5 o’clock in the morning. The assignment was to document the event while looking for interesting characters but in so doing I was once again made to marvel at how polished the AI machine really is up close.
It reminded me of a shoot at the same venue exactly two years ago when I was invited behind the scenes to photograph the preparations and dress rehearsals for the first stop of the Idols’ live tour. Put them together and I’ve effectively been given a bookended glimpse of the process by which celebrity is created.
There is something contradictory in pop culture coverage. It is at once over-exposed and under-analyzed. While celebrities are undeniably a rich commodity in the mediasphere, celebrity is less so. For a number of reasons (not least of which the need to separate themselves from their evil twins, the paparazzi) serious photojournalists can be forgiven for preferring other subject matter. Indeed, celebrities can’t help but look bubblegum beside matters of life and death.
At the same time, the pervasiveness of celebrity intimates a certain substance or consequence that gets ignored because of this. In a happy coincidence, I happened to watch Adrian Grenier’s documentary “Teenage Paparazzo” this same weekend. I did not expect the many thoughtful approaches he makes on the subject of fame. My favourite of these had to do with a concept called para-social relations. I gather it’s complicated but in a nutshell describes the unidirectional relationship between someone on screen and an audience member. It explains that sense of familiarity we feel toward these people we have never actually met and why some of us are so personally concerned with their lives.
Another illuminating idea from the movie is the suggestion that we use celebrities as a way to discuss our values. Like archetypes, they become representations of the issues we are collectively wrestling with. Their stories, real or fictional, are worked into our societal narrative and the meaning is further hammered out during our debates of them.
Idol, perhaps more successfully than anyone, seems to have harnessed these principles of para-social interaction and archetype. Watching from the sideline the other day before auditions, you’d see producers already circulating, looking for interesting stories amidst the throng. Having also been backstage at the other end of the process, I was struck there by how the narratives of the performers had been finessed such that they became representations of some larger group of people. Really, it could be seen as a new sort of pantheism; by boiling a contestant’s story down to elemental parts, they effectively create a patron idol of, say, the working class or of single mothers or of the disabled or of Christians. Keeping these stories vague allows a vast audience to see itself reflected on the screen, filling in the gaps with traits the individuals therein identify with. The real work then is keeping the particulars under wraps and accentuating the broad strokes. This would certainly justify the army of publicists.























































































